INTERNATIONAL FASHION ISLAND Press Conference Sets the Stage for Malta’s Grandest Couture Celebration

23/07/2025

Author: Dr Denis Aljush

Malta

The countdown to INTERNATIONAL FASHION ISLAND officially began in style as the first press conference unfolded at the elegant and buzzing Pavilion Gastro Pub—a fitting venue that combined sophistication, creative energy, and warm Maltese hospitality. This exclusive media event brought together some of the biggest names in international fashion, offering the public its first taste of the glamour, vision, and artistry that will light up Fort Manoel Island on July 25th and 26th.

At the heart of the press conference was the announcement of the creative force behind the event—Marina Merisanu, whose curatorial genius breathes new life into the island’s fashion narrative. She is joined by none other than international fashion legend Cătălin Botezatu, whose haute couture creations have dazzled global stages from Milan to Dubai. Their collaboration represents a fusion of tradition and avant-garde elegance, making INTERNATIONAL FASHION ISLAND a celebration far beyond the runway.

🎤 Media Meets Couture

With flashes from cameras bouncing off sleek interiors, the atmosphere was electric as five internationally renowned designers took to the stage in front of an eager press corps. Each designer spoke passionately about their collections, the inspiration behind their pieces, and their excitement at showcasing their work in Malta—a country that blends culture, elegance, and heritage so effortlessly.

The panel turned into an exciting debate and Q&A, with designers diving deep into discussions about sustainability in fashion, the fusion of tradition and innovation, and the role of cultural storytelling on the runway. Journalists from both local and international media asked probing questions, leading to inspiring conversations and moments of reflection that set a powerful tone for what this event truly represents—a meeting point for fashion minds across borders.

🏆 A New Spotlight: The Media Award

One of the most exciting announcements from the press conference was the introduction of the INTERNATIONAL FASHION ISLAND Media Award. This accolade will be presented on July 26th to the designer who leaves the strongest and most lasting impression on the media during the event. Whether through powerful storytelling, innovative design, or bold runway presence, this award celebrates the connection between designers and the storytellers who bring their work to the world.

It’s a moment that not only honours creativity but also strengthens the relationship between fashion and the press—reminding us that behind every great designer is a voice that helps amplify their vision.

🏛️ Malta as a Living Runway

In a bold and beautiful tribute to Malta’s timeless charm, it was revealed that designers will participate in an exclusive editorial photoshoot across the island on July 24th. From Valletta’s majestic facades to the golden glow of Mdina and the sparkling coastal horizons, Malta will become a living runway. These editorials will not only highlight designer collections but also showcase Malta’s stunning aesthetic to an international audience.

🌍 A World of Fashion, One Island

The press conference also introduced the 15 elite designers flying in from around the globe—each representing a distinct cultural voice and creative vision. Their collections, set to debut against the dramatic backdrop of Fort Manoel, promise a dazzling parade of textures, silhouettes, and stories. At the center of it all is Botezatu, whose work embodies theatrical couture and timeless elegance, placing Malta squarely in the global fashion spotlight.

💇‍♂️ Laurent Tourette Joins the Glamour

The announcement of celebrity hairstylist Laurent Tourette as lead hairdresser added even more sparkle. Known for his editorial flair and collaborations with top luxury houses, Tourette’s presence ensures each runway look will be a masterpiece—from head to toe. His creative direction will bring a fresh and unforgettable dimension to the runway’s visual storytelling.

🎤 Malta’s Star Shines Bright

As the press conference came to a close, it was revealed that Malta’s very own Eurovision star Sarah Bonnici will headline the evening of July 25th with a powerful live performance. Her blend of energy, emotion, and stage presence perfectly encapsulates the essence of INTERNATIONAL FASHION ISLAND—fierce talent grounded in Maltese pride.

🌟 A Love Letter to Malta, Written in Fashion

INTERNATIONAL FASHION ISLAND isn’t just an event—it’s a statement. A love letter to Malta, written in couture, music, and cultural pride. It’s about bringing together the world’s most dynamic creatives and letting Malta’s rich heritage frame their brilliance.

We at this blog are thrilled to be supporting this incredible event and will be covering every magical moment—from backstage whispers to front-row highlights.

Stay tuned, stay glamorous, and see you at Fort Manoel Island.

Photos by Diego Micallef

With love,

Denis xxx